The book doesn't offer a definitive idea of what we need in the future, just an empty feeling that something of value was lost in the past, but I think this should serve as an inspiration to the reader. It may take up to 1-5 minutes before you receive it. EMBED. We’d love your help. Its main theme is interesting in itself, but as the title points out, it’s a Galaxy, or a myriad of connections that are simply to great to properly grasp it fully. You are currently offline. It helped establish Marshall McLuhan as the original 'media guru.' He was able to have the foresight to see how different technologies would effect culture as a whole. No_Favorite. Refresh and try again. I've never been able to precisely describe what it is McLuhan did exactly because he was so singular. I felt he does this all too often with poetry, the arts and music..
“A point of view can be a dangerous luxury when substituted for insight and understanding.”, “Schizophrenia may be a necessary consequence of literacy. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print.
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. One is that technologies extend our senses and faculties and therefore make us superhuman. The book that really helped launch modern media studies in many ways. The Gutenberg Galaxy: The Making of Typographic Man ist ein Buch von Marshall McLuhan, das erstmals 1962 veröffentlicht wurde; die deutsche Übersetzung erschien 1968 unter dem Titel Die Gutenberg-Galaxis. I did appreciate that the concept of media exte. You can write a book review and share your experiences. In being so focused on the given topic of how literacy and the way we communicate information effect our way of thinking, it creates a narrative which subjugates everything to the spread of the written word and ignores the wider cultural, linguistic, racial etc. The basic syntactical unit of the book is the two page micro essay and there are no clear chapter/subject divisions. One is that technologies extend our senses and faculties and therefore make us superhuman. What I'm learning is that McLuhan is a man of fantastic ideas and a writing style that I actually find intensely irritating. I'm guessing McLuhan thinks it important because according to the History of Mathematics by Cooke, "Desargues was among the first to view lines as infinitely long, in the modern way." Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. But is a totally plausible diagnosis of causes of contemporary commoner alienation and elite tyranny. University of Toronto Press, Scholarly Publishing Division.
It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. The frequent and exceedinlgy long quotes in small print helped only somewhat. And it isn't even the book with that quotation! I really like the way that McLuhan constructs his narrative by quoting other writers and commenting on the quoted material. Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. Boring and difficult to read. The style and structure of the work I don't know what to think of, it is daunting, some may find it infuriating and it makes it hard to navigate through the book, but it is unique and through this mosaic (as he calls it) the author expresses himself metatextually, pointing out that because of the invention of print we don't look at the bigger picture often enough. True enough. I wasn’t expecting this to be nearly as good as it was.
Here's the guy who predicted electronics would allow tribal, third-world countries to leap into the 20th century, without having the cultural development leading up to it, thereby remaining tribal (Middle East, anyone?). Goodreads helps you keep track of books you want to read. Its main theme is interesting in itself, but as the title points out, it’s a Galaxy, or a myriad of connections that are simply to great to properly grasp it fully. Mar 25, 2020 - By Zane Grey ** PDF The Gutenberg Galaxy The Making Of Typographic Man ** the gutenberg galaxy the making of typographic man is a 1962 book by marshall mcluhan in which the author analyzes the effects of mass media especially the printing press on european culture and human This is one of the shittiest crappy book I ever read. It sometimes felt like I was reading the most enjoyabl. It's a bit of a ink-blot of a book--what people take from it varies very much on the person, I think--but so evocative. The Gutenberg galaxy : the making of typographic man Item Preview remove-circle Share or Embed This Item . I wasn’t expecting this to be nearly as good as it was. In some sense, this is a difficult book. It's too in-your-face simple to be true. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat.
That's all. share. Chock full of ideas--so I give it four stars. The aspects of the book that are good are really good.
The same is true of what television does for our sight or the telephone for our voice and ears.
Either completely brilliant or total hogwash, I'm not qualified to say.
Advanced embedding details, examples, and help! March 1st 1962 I grew up with parents who quoted "the medium is the message" and used it as part of our answering machine message, but never read any McLuhan till this one. Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. But for all the fluidity and scatteredness of his style, there's no doubting he's expressing some very interesting things. A mosaic, as he calls it, of the ways that humankind and cultures have reacted to the introduction of writing -- and then the introduction of the printing press.
Nobody ever made a grammatical error in a pre-literate society. That's all.
Mumford does it million times better anyway. This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. It helped establish Marshall McLuhan as the original 'media guru.'
McLuhan is to information what a centrifuge is to salad: you're going to see the same quotes and the same analogies and the same aphorisms pass by in slightly different contexts to stress slightly different things. Let us know what’s wrong with this preview of, Published
Feb 21, 2019 Trevor rated it it was amazing. is baffling at times. Overall there are ideas here that are important; but McLuhan's style is his own worst enemy, in my opinion. The reader would be spared a lot of trouble if this were just mentioned in a footnote or something; mathematics is a very broad subject and I doubt all mathematicians are familiar with the theorem. If we take the analogy of the galaxy even further, it becomes obvious that even McLuhan’s analysis of the Gutenberg influence in Western culture is somewhat doomed to failure: we are simply too close to its effects, too deep inside it, to understand it clearly — just like trying to understand. Sometimes McLuhan sounds like he's simply wandered off on some flight of fancy, and his tendency to being in Shakespeare, Milton, or Blake as proof of his assertions ("Here in King Lear you can see how Shakespeare was discussing the ways in which print liquifies our sense of geographical and personal boundaries!") This and the fact that he doesn't very clearly explain things makes this a frustrating read. Shelves: history, philosophy, language. This book is not without flaws. A mosaic, as he calls it, of the ways that humankind and cultures have reacted to the introduction of writing -- and then the introduction of the printing press. More than 200,000 copies are in print. I can see how this was revolutionary and I can also see why I didn't encounter it until grad school. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them.
I think McLuhan has not aged very well and wonder about his relevance to media studies today. The mosaic approach that he uses to examine and formulate ideas makes sense, but is somehow just consistently difficult to follow in any meaningful way, and the commentary that McLuhan typically provides to help piece the elements together tends, in my eyes, to be considerably lacking in its ability to really provide clarity. Brilliant, innovative, stimulating, deeply learned, difficult, untethered, overreaching, arrogant, blathering, silly, obsolete, sometimes prophetically right and frequently enormously wrong.
Mobile characters, with their easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity and repetitivness. Chock full of ideas--so I give it four stars. Clearly a work of illumination and like a polished multi-faceted crystal something you can turn around in your hand to try to see more of its brilliance and its light, the reader will derive a sense of the measure of the ratio that has been lost/superseded by what McLuhan refers to as "visual stress" in the outering by the homogenizing technology of print of one of the senses, that is, the gaining of fixed perspective for the price of losing the collective conscious. It sometimes felt like I was reading the most enjoyable annotated bibliography ever, or a medieval text with glosses and super-glosses.
The same is true of what television does for our sight or the telephone fo. I'd made it almost 100 pages, and all I had retained from those pages was that he starts the book discussing King Lear, but I don't know why, and that people from literary cultures apparently see differently than people from non-literary cultures. And, in general, it seems like you have to know McLuhan if you want to think about the impact of a particular media on culture. But at around 100 pages things start to come together and McLuhan's commentary on the implications of movable type and the book as commodity(and the role of the written word in the articulation of nations, sophisticated economies, globali. Whatever. The Gutenberg Galaxy: The Making of Typographic Man Marshall McLuhan Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. I love how this book is divided into sections on the different effects the printing press had on society; that makes it far easier to find information for research. The idea that civilization has been made captive of the processes uncovered by printed phonetic language... mass standardization... is a tough one to grasp. Gutenberg Galaxy is written in the form of a proof, and the takeaway for me is that written or any form of communication is merely that, and it is important to think about how it will be “heard”. Totally brilliant. But WAY cool for just thinking about everything from a different perspective. He was able to have the foresight to see how different technologies would effect culture as a whole. I don't really know how to give a star rating to this because I know this was super formative in launching media studies and it's also making some really neat points but at times it's a real slog???? The Gutenberg galaxy : the making … This book is not without flaws. Here is the guy who coined the phrase "global village" in the '60s in reference to what he thought the effect of electronic technology would have on the world.
And it isn't even the book with that quotation! It helped establish Marshall McLuhan as the original 'media guru.'
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